How do you get people excited about a game they can't play yet? For the new EA FC, we celebrated the language of football itself.

I sourced and defined hundreds of football phrases, digging into regional nuances and cultural references for an influencer-led campaign on the streets of London, Manchester and Glasgow.

Agency: Ear to the Ground
Creative Director: John Parker
Senior Copywriter: Callum Tyler
Art Director: Angelo Teixeira
Production: OCD Studio
Media Partner: Versus