Debt is the elephant in the room.

So we put an elephant in the room.

A simple idea brought to life through a series of radio spots about the everyday situations debt can ruin, from holidays to weddings to nights out.

The campaign drove an increase in enquiries and became one of Carrington Dean’s most successful campaigns. Customers received an elephant stress ball.

Agency: Communicorp
Creative Director: John Paul Hughes
Creative: Callum Tyler
Art Director: Suzanne Waters
Production: Steve Henderson
VO: Gail Porter, John Love