Callum Tyler
Creative Director & Copywriter.
Hello, I’m Callum.
I’m in this business to make unashamedly mainstream work that never underestimates the audience.
That means campaigns for brands including New Balance, Nike, PlayStation, Bose, EA, Coca-Cola, Pringles, Grill'd, and Tennis Australia.
Radio taught me how to write. Since then, I've been both sides of agency and in-house, led teams, won pitches, and mentored some ace juniors.
I believe every brief is an opportunity to do something great. And that my best work is ahead of me, always.
Returning to London from Melbourne in March 2026.
Career
Tennis Australia
Senior Copywriter
2025-2026
Grill’d
Creative Director
2024-2025
Ear to the Ground
Senior Creative
2020-2024
Communicorp
Copywriter
2018-2020
Bauer Media
Junior Copywriter
2016-2018
Clients
New Balance
Tennis Australia
Grill’d
PlayStation
Coventry Building Society
Bose
Pringles
Coca Cola
Nike
SNIPES
Six By Nico
StatSports
Therabody
Freddie’s Flowers
Arnold Clark
SPT
Celtic
First Bus
Social Bite