Hot vs Cole
Pringles
To launch Pringles' spicy range we put Cole Palmer's ice-cold composure through increasingly heated situations. Cole did his thing. The internet did the rest.
I joined as a freelancer to refine the format and storytelling that would bring out Cole's unique personality.
The campaign caught fire with 28M+ organic views and ~£1M earned media, generating a 8.7% sales uplift. Cole’s ‘jam’ lore continued in Chelsea’s kit launch…
(via Till Dawn Agency)
Agency: Ear to the Ground
Creative Director: Mark Rosenberg
Creative: Beni De Makoso + Nicole Sime
Senior Copywriter: Callum Tyler
Director: Ayman Chaudhry
Strategy: Jack Ward, Dan Allison
Production: Billie Darian, Claire Smith
Talent: Rob Whitaker, Anshul Goyal