Coventry Building Society sponsor a whole arena because they really care about you having a good time.

Arena Days flips the ‘save for a rainy day’ cliché. Instead, you're saving for the gigs, shows, and moments that really matter.

I created the brand platform, which we brought to life with Guz Khan, Coventry's own BAFTA-winning comedian. We also commissioned legendary Cov music photographer Steve Gullick to shoot killer stills from the arena floor.

Agency: Ear to the Ground
Creative Director: Mark Rosenberg
Senior Creative: Callum Tyler
Art Director: Graham Cheal
Strategy Director: Jack Ward
Strategist: Tara Parashar
Director: Chris Cottram
Production: Chief
Photography: Steve Gullick