Glasgow’s Subculture
SPT
We won the Glasgow Subway pitch with an idea that tapped into the rich ‘Sub’-culture of the city’s ‘underground.’
We searched high and low for larger-than-life characters - including future Drag Race winner Lawrence Chaney - then showed how the world’s third oldest subway helps them do their thing.
From pitching to scripting to casting & production, this was a hands-on education in delivering my first full campaign.
Agency: Communicorp
Creative Director: John Paul Hughes
Creative: Callum Tyler
Art Director: Suzanne Waters
Design: Charly Paige
Video Production: Pete Donaldson
Photography: Christina Kernohan