Hello, I‘m Callum.
Creative Director and Copywriter.

I love unashamedly mainstream work that doesn’t underestimate the audience.

Radio taught me how to write. Now, I create campaigns for brands including New Balance, Nike, PlayStation, Bose, EA, Coca-Cola, Pringles, Grill'd, and Tennis Australia.

I've led teams, won pitches, worked in agencies and in-house, and mentored some ace juniors.

I believe every brief is an opportunity to do something great. And in any room, I tend to find the angles others miss.

Returning to the UK from Australia in March 2026.

Career

June 2025—Feb 2026
Tennis Australia
Senior Copywriter (Contract)

Oct 2024—June 2025
Grill’d
Creative Director

2020—2024
Ear to the Ground
Senior Creative

2018—2020
Communicorp
Copywriter

2016—2018
Bauer Media
Junior Copywriter

Clients

New Balance
Tennis Australia
Grill’d
Nike
PlayStation
Bose
Pringles
Coca Cola
SNIPES
Six By Nico
StatSports
Therabody
Freddie’s Flowers
Coventry Building Society
Arnold Clark
SPT
Celtic
First Bus
Social Bite